Established in 2013, Sonali Life Insurance Co. Ltd. was incepted in the board rooms of an organization formed thirty years ago. The vision set for Sonali Life Insurance Co. Ltd. was significant as it was necessary – to create value in savings and aid in the financial needs, while insuring one’s life. And thirty years later, the Board members of Rupali Insurance Co. Ltd. decided to protect and nurture the hopes and dreams of Bangladeshi families. They set out on a bold and transparent initiative to create the best life insurance company in the country, while formulating synergies using their own strengths and opportunities. In less than three months of operations, Sonali Life Insurance Co. Ltd. launched over 21 branches and service centers across the country, with BDT 180 Million paid-up capital. It utilizes the network strengths of Rupali Insurance Co. Ltd., while at the same time promoting itself using the strategic locations of the parent company. Sonali Life Insurance Co. Ltd’s mission is to be the premier service provider of income solutions, investments and protection plans that are required for financial security and retirement. Together with utmost transparency and customer service orientation, it has implemented the country’s first fully integrated ERP system based on life insurance which has made its operations and activities streamlined, highly productive, efficient and cost effective.